Rio de Janeiro. Cruelty-free and yummy.
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Welcome to ‘the Vegan Rio de Janeiro Experience’. We are proud to show you around our beautiful city, with the well-being of the animals and our planet in mind. All our activities are curated to give you a unique experience “off the beaten path”.
The experiences have a duration of 4 to 6 hours. Our packages include transportation and entrance fees, tour guides, vegan food and drinks. All tours are designed to let you discover Rio while also catering to the wish to travel sustainably, cruelty-free and healthy.
If you want a different combination of the experiences or join in just one of the tours get in touch, inform your preferred dates and we’ll try to make it happen.
Which of our experiences is your favorite?
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Cooking Experiences
Our Brazilian Flavors and I love Cacau Cooking Experiences give you incredible insights into Brazil, its history and culture, its incredible fruits and culinary traditions. It will leave you with a completely new and different outlook on the country you are visiting. All completely vegan and sustainable.
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Hiking and tours
With our tours you can enjoy the city in the most delicious and sustainable ways. Hike the most iconic mountains, visit the Christ, or visit a famous Sunday market and discover all the exotic fruits and dance Samba like a local. Or discover a colorful Favela, and enjoy a vegan brunch at a locals home with a view over the sea.
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Retreats and Therapies
Traveling in general and visiting a city like Rio de Janeiro can be tiresome and stressful and we believe it is good to give yourself a break. Enjoy a Sunrise Yoga and meditation session at the beach. Or book a retreat at our colorful Villa in the hills of the incredible bohemian neighbourhood of Santa Teresa. There you can have vegan treats and massages, wellness applications and other therapies. All in a beautiful setting and surrounded by the abundant tropical nature of the Tijuca national park.
Everything you need to know
Choose between our vegan, responsible, and fun experiences. All tours take between 4 and 6 hours and include entrance fees, tour guides or instructor fees, transportation, food and drinks.
Off the beaten path. Memories to never forget.
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Meet our vegan foodie Juju
Juju is the founder of Soul Rebel Rio. There she offers Retreats and activities like cooking experiences, yoga brunch, fasting and ayahuasca retreats, and much more. She also offers vegan hospitality in her unique Villa in the hills of Santa Teresa, Rio de Janeiro.
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Meet our therapist Magui
Magui is a Yoga Teacher, Massage Therapist and Reiki Practitioner. She has a background in the corporative world in the tourism area and she loves cooking and conscious eating which has led her to share this with others in vegan workshops. She lives in one of the most colorful favelas in Rio: Vidigal where she has her social project to teach yoga to people from the favela.
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Meet our tour guide Sergio
Sergio is a mountain guide, born in São Paulo and raised in Rio de Janeiro. He grew up spending his weekends and free time climbing the hills of Rio. He is also a bartender and passionate by culinary and plants. He is happy to share all he knows about the local nature, history and also the cultural way of living at favelas.
★★★★★
“This was the best tour ever. Juju, Magui and Sergio are incredible hosts and the tours are all just perfect. Totally recommend to vegans and non-vegans alike”
★★★★★
“The cooking class left us with incredible insights and awe. you don’t have to be vegan to enjoy this. Must-do!”
★★★★★
“Without Magui and Sergio we would have never visited the favela. SO happy we did! They made us feel safe at any moment.”
★★★★★
“we took the whole 5-day tour and we loved every minute of it. Absolutely care-free, wonderfully curated and Juju, Magui and Sergio are amazing people.”
Join us in the Vegan Rio Experience
Book now!
Rio can be challenging for those who are conscious about their impact. We want you to discover Rio in a fun way, without the frustation of worrying about the next meal. Rio is an amazing city and with the right guide at hand you will have a wonderful time.
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Our Mission
We are Juju, from Germany, Magui from Argentina and Sergio from Brazil. We are dedicated to improve ourselves and our lifestyles to become the best versions of ourselves, while having fun along the way. We’re happy to show you our beautiful city and inspire you to join us in our journey of being the change!